How VR Toys Was Built from a Mother's Search for Better Toys

How a Mother’s Quest for Better Play Built an Empire

Every parent knows the sudden shift in perspective that happens when a child takes their first steps. Objects that once seemed harmless suddenly look like hazards. For one entrepreneurial mother Priyanka Khandelwal ;this shift didn’t just change her home it completely revolutionized her career.
Before her first child arrived, she ran a successful home business making and selling candles. It was a creative outlet that brought light into many homes. However, once her baby started crawling and exploring, the reality of hot wax, open flames, and fragile equipment in the house became too much of a risk.
She needed a pivot. She needed a way to channel her business acumen into something that kept her family safe while helping her children thrive.

The Gap in the Toy Box

In 2018, as a new mother to her kids, Vyom and Ramya, Priyanka set out to find high-quality, educational wooden toys. She wanted tools that would help them learn, spark their imagination, and remain safe if they ended up in a toddler's mouth.
Instead of a marketplace full of options, she hit a wall. Back then, there was a severe lack of quality, variety, and affordable educational play options. Realizing that other parents must be facing the exact same frustration, she decided to take matters into her own hands. She packed away her candle molds and converted her home workspace into the foundational headquarters of VR Toys.

VR toys Store at MIG, Indore

From a Home Startup to 60,000+ Parcels

What started as a cautious pivot from candle-making inside her house has exploded into a massive, multi-channel success story over the last 9 years.
By listening to the needs of the parenting community, her digital brand quickly scaled beyond her neighborhood. To date, V R Toys has successfully shipped more than 60,000+ parcels online, delivering safe, eco-friendly play across India.
But she didn't stop at e-commerce. Recognizing that parents love to touch, feel, and experience the quality of wooden toys firsthand, she took the brand to the streets successfully operating a dedicated offline retail store for the past 3 years.

Real Entrepreneurship: Moving Past Thinking into Doing

VR toys social presence

Reflecting on her growth as she talked to us in her interview, she admits she never envisioned this scale: "I just started it as a time pass... I never thought I would do something like this." Her journey provides profound insights for anyone looking to build a business from the ground up:
● Action Over Intention: "If you think about it, nothing happens just by thinking," she points out. To build something real, you have to execute daily.
● Unwavering Commitment: Retail demands absolute consistency. When a customer walks into the shop, no matter how vital your other tasks are, everything must be set aside to attend to them.
● Pushing Through Adversity: During the peak of the COVID-19 pandemic, she faced immense challenges when her husband fell severely ill. With no helping hands available to package parcels or manage stock, she chose to keep going and manage the responsibilities herself.

The Backbone of Success: A Supportive Family

Behind the milestone of 60,000+ parcels is a robust family support system. She openly shares that building an empire solo is an illusion: "Everything without family support is impossible." Her primary anchors include her mother-in-law, her husband, and her kids, Vyom and Ramya, who actively help from unboxing incoming inventory to organizing shelves.

Building a Safe Haven for Child Development

Driven by a mother's uncompromising standard for safety, she curated a collection built on strict principles as described in 1000851139.jpg and 1000851140.jpg:
1. Eco-Friendly & Battery-Free: The store deals heavily in durable, handloom, and eco-friendly wooden toys that encourage active, screen-free learning.
2. Non-Toxic Materials: Because kids explore the world with their mouths, every single wooden item uses strictly non-toxic colors.
3. Holistic Growth: The collection targets critical developmental milestones, including vocabulary expansion, fine and gross motor skills, and self-directed problem-solving.

More Than Just Playthings

As showcased across her collection you can see in snapshots, she expanded the brand into a one-stop-shop for parent and child needs:
● Imported Books: A massive collection categorized by age and author to make reading accessible.
● Arts & Craft Supplies: Unique DIY kits, craft sheets, stamps, clay, and painting tools that build a child's confidence.
● Occasion Solutions: Thoughtful birthday return gifts and useful items tailored specifically for moms and kids.

From One Mother to the World

By turning her home into a hub of innovation, this mother didn't just solve a problem for her own children she built a legacy. 9 years, 60,000+ online deliveries, and a thriving brick-and-mortar store later, V R Toys stands as a testament to what happens when maternal instinct meets grit.

Connect: vrtoys.in@gmail.com